Today, we’re going to talk about brand reinvention.
There are a lot of reasons why a company might need to reinvent its brand. Maybe your logo is outdated and it no longer reflects who you are as a company or what you have to offer. Or, maybe you’ve acquired other companies or lost some and now your brand doesn’t make sense anymore. Perhaps, your strategy isn’t working and you need to change direction. Whatever the reason, there are some key principles that can help you reinvent your brand successfully.
Focus on what differentiates you in your market
Your brand should clearly state who you are and how you’re different from your competitors. This means knowing exactly what sets you apart in the market and communicating that clearly in every aspect of your business.
A brand is a relationship between an organisation and its audience. The elements of branding, sometimes called the brand identity, can be used to build and communicate your business’s value proposition. At its core, branding is a process of building trust with a target audience by clearly defining who you are, what you offer, and why it matters.
Building a brand is no easy task. Successful branding extends to every area of your business. It describes who you are as a company and should be consistent throughout all mediums, on and offline.
Good branding can also increase the value of the company and make customer acquisitions easier. Branding is important because it helps to differentiate you from your competitors and makes a lasting impression.
Study Your Customer Base:
The first thing you should do is study your customer base and find out what they like about your brand. By figuring this out, you will have a better understanding of what to keep when reinventing your brand.
Naming your organisation and developing logos and taglines are foundational elements of successful branding. Often referred to as “the creative stuff,” these assets together represent the brand image, which lives in the mind of consumers.
The most successful brands have a strong brand name and frequently use the same fonts and colours in advertising. Branding can be applied to the whole corporate identity as well as to the client services and products.
Successful branding is one of the most important elements of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean?
How does it affect a small business like yours?
You build a brand based on elements for successful branding:
Your brand name is an important part of your business. You likely spent months thinking about what to name your company or product. The brand name is a symbol of the company’s quality
Standards. It is not just about style, it is also about corporate pride. The role of brand names in
Your marketing to facilitate conversation between people, who are the true consumers of your product’s value. The brand name is important in product reviews because brands that have already built up a trust can make consumers comfortable with purchasing the product.
Logo design is often considered the primary tool of brand management. Simply put, that’s because a logo becomes a company’s most recognizable design element. It tells customers what they can expect as well as sets the stage for future ideas and designs. The logo is supposed to represent the brand’s history, symbolising its roots but also keeping it simple and classic.
As you develop your brand’s logo, keep in mind that your goal is to create an emotional connection with your customer, not just define your business. Your visual identity should reflect personality and character that your customer can relate to. When creating your logo, it’s important to stay true to your company’s mission. When someone sees your logo, you want them to be immediately able to identify what your business is about. Cool colours and classic lines come together in an iconic logo design.
It is the voice of the brand. A statement that summarises and expresses the main purpose, goal or idea of a person, product, service or organisation – in one sentence. Typically a catchphrase that helps create a distinctive identity for something, either a product or a company.
Tagline is more than just a slogan. It’s the core of your brand – and as such, it needs to speak to your audience on a basic level, communicating your unique value in as few words as possible. A good tagline is the one that helps sell your product, service or company.